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Increasing Survey Response to Improve USAGov Email Content

General Information

Project description

To better learn about the U.S. General Services Administration’s USAGov email audience, a bilingual survey was developed to include questions on preferred topics, preferred frequency of email communications, utility of emails, and audience demographics. USAGov sought to learn more about their email audience through the survey and by using behavioral insights to increase survey response.

Detailed information

Final report: Is there a final report presenting the results and conclusions of this project?

Yes

Final report

Pre-analysis plan: Is there a pre-analysis plan associated with this registration?

Yes