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Using protection motivation theory in the design of nudges to improve online security behavior

General Information

Project description

Online experiment to explore the effect of notifications on security behaviour. Both increased secure behavior – but the coping message significantly more so. The coping message was also as effective as both messages combined, but not so the threat appeal. Risk attitudes, age and country had a significant effect on behavior.

Detailed information

Final report: Is there a final report presenting the results and conclusions of this project?

Yes

Final report

Who is behind the project?

Institution: European Commission
Team: JRC Competence Centre on Behavioural Insights

Project status:

Completed

Methods

Methodology: Online Experiment
Could you self-grade the strength of the evidence generated by this study?: 8

What is the project about?

Policy area(s): Consumer policy, Justice and Safety, Technology
Topic(s): Decision-making

Date published:

17 January 2022

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