The study aims to identify barriers and trade-offs faced by consumers when deciding whether to engage in the circular economy. In particular, it explores decisions whether to buy a more or a less durable good, and whether to have a good repaired or to discard it and buy a replacement. It establishes the relative importance of economic, social and psychological factors that govern how consumers engage in the circular economy. Finally, it proposes policy tools to enable and encourage consumers to…
Behavioural Insights Project Repository
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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