Empirical testing of the impact on consumer choice resulting from differences in the composition of seemingly identical branded products – Observatory of Public Sector Innovation

Skip to content

An official website of the OECD. Find out more

Log In | Register |

About
- European Commission Collaboration
  Working in partnership with the European Commission, including through its Horizon 2020 programme, to achieve priorities in leading public sector innovation.
- Anticipatory Innovation
  Anticipating future changes and developing and testing new approaches with and for governments and partners.
- Cross-Border Government Innovation
  Exploring innovative approaches for government collaboration across national and jurisdictional borders.
- Behavioural Insights
  Researching the use of behavioural science in policy-making, from behavioural drivers and barriers to systematically challenging assumptions and testing new interventions.
- Innovation Portfolios
- Mission-Oriented Innovation
- Innovation Declaration
- Innovation Trends
- Systems Approaches
- Innovation Management
- Strengthening Innovative Capacity
- Toolkit Navigator
  Putting innovation theory into practice. A compendium of toolkits for public sector innovation and transformation.
- Case Study Library
  Explore hundreds of public sector case studies from around the world and all levels of government.
- Portfolio Exploration Tool
  A free self-assessment tool to determine your team’s or organisation’s capability to innovate.
- BI Knowledge Hub
  Discover Behavioural Insights (BI) projects and units from around the globe. Add or pre-register your unit or project and uncover key insights into what works.
- Portfolio Exploration Workshop
- COVID-19 Response Tracker
- Innovation Declaration
- Publications
Blog
Events
Get Involved
Contact

General Information

Project description

Differences in the composition of seemingly identical branded food products (DC-SIP) has been a source of growing concern in the EU in recent years. This was particularly the case after tests conducted in several Member States (MS) confirmed the presence of differences in composition of some branded food products sold across different Member States. This report aims to contribute to the existing studies by verifying whether the presence of DC-SIP influences consumer preferences and willingness to pay for a different version of the same branded product.

Detailed information

Final report: Is there a final report presenting the results and conclusions of this project?

Yes

Final report

See the final report

Hungary

Budapest

Who is behind the project?

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

Project status:

Completed

Methods

Methodology: Lab Experiment, Online Experiment

Could you self-grade the strength of the evidence generated by this study?: 8

What is the project about?

Policy area(s): Consumer policy

Topic(s): Consumption- Purchase behaviour, Decision-making

Date published:

17 January 2022

Comments are closed.