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Behavioural Insights Project Repository

Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

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BI Project

Empirical testing of the impact on consumer choice resulting from differences in the composition of…

🇭🇺 Hungary

Differences in the composition of seemingly identical branded food products (DC-SIP) has been a source of growing concern in the EU in recent years. This was particularly the case after tests conducted in several Member States (MS) confirmed the presence of differences in composition of some branded food products sold across different Member States. This report aims to contribute to the existing studies by verifying whether the presence of DC-SIP influences consumer preferences and willingness…

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

Consumer policy